Inside the Goodie Bag: Palette Schwarzkopf

In the spirit of full disclosure and upholding the FTC's vote that bloggers must by law reveal any freebies received in exchange for a review, I bring you this new, shameless series of posts: "Inside the Goodie Bag," because we all know, in this underpaid, under appreciated, sometimes bordering indentured servitude industry, it's alllll about the freebies. Be it a giant bow begifted in a designer's atelier by the world's foremost milliner to create controversy at couture, or merely a box of hair dye for someone who, aside from that one particularly harrowing experience of modeling for Toni & Guy, is more likely to drink the toxic elixir than she is to apply it to her roots, freebies are freebies and they make our little spoiled fashion world go round.

That being said, though I wasn't able to make it in person to the launch of Palette Schwarzkopf's latest hair color range, luckily, the gift bag was still able to make its way to my flat. And what a gift bag it was. The sign of a solid goodie bag is when, gleeful hands plunging in to shopping (or canvas) bag reveal more than just stacks of press releases and half-off manicure coupons you'll never use--but a random assortment of things you'd never think to buy for yourself, things that delight in their assorted randomness and evident uselessness (solar Blackberry charger that doesn't work, wine stopper, glaciers' worth of Vitamin Water, and so on). So, in effect, unless the main attraction of a launch event is in fact a truly bomb ass product (think: Nicholas Kirkwood shoe launch), in goodie-world, it all comes down the supporting gifts rather than the feature freebie.

Inside this bag: The Goddess Experience Book, phone stand, one box of Palette hair color, chocolate and a towel--so you can read the book whilst waiting for your hair dye to settle, watching your phone on the desk stand, munching the chocolate wrapped up in the towel. et Voila!

But what made this bag truly blogworthy was the book nestled in the bottom: The Goddess Experience Goddess Guide II by Gisele Scanlon. I remembered receiving the first edition sometime last year in a goody bag--at a show perhaps? But never really looked at the thing, so I went and fished it out. Being the throws of bookland myself, drowning in potential layouts, pondering image-to-text ratios and drawing up blads and the like...I suddenly found myself flipping through the pages of this adorable little book and gleaning ideas for a more colorful and fun layout for my own tome. Packed with 1001 micro-pleasures from shopping to travel to food to home tips, the scrapbook girlie collage coupled with pretty illustrations make this guide a feast for both the eyes and, well, mostly the eyes, but the tidbits are surprisingly useful and relevant (where to get the best macaroons in Paris, hotspots in Brookylyn, grungiest corners of East London, and more). It's like a blog in a book. Hmm, there's an idea...

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