How to Survive Fashion Week

For fashion editors, the seasonal fashion weeks bring a feeling of immense anticipation but also trepidation. Although eager to see new trends and the continued success of your favourite designers, not to mention attend some absolutely fantastic parties, jetting from show to show and jumping from taxi to taxi while looking absolutely fabulous is something you need to prepare in advance for.

During your first fashion week there may be over-indulgence, one too many late nights and one too many cocktails consumed; however, once bitten, twice shy and with a little experience under your belt, you soon learn key survival tips which will help you get through the week without collapsing.

No matter how disorganised you, your day, your desk and even your home are normally you must mend your ways for this week because being prepared is vital. Media passes, invites to shows and parties, vast quantities of business cards and a fully charged blackberry are top priority so they must be kept together and always be easily accessible.

However, the best defence against a hectic day is to plan the whole week’s outfits. It may seem ridiculous but by the time the fourth day of shows looms its head, the last thing you want to do is drag yourself out of bed to have to attempt to locate some clean, and preferably ironed, clothes. To complete the ultra-stylish but ultimately comfortable and practical outfit, invest in some pretty flats. Unfortunately, as a fashion editor, a pair of killer heels must make an appearance at least once, and when they do, it’s imperative to have a handy stash of plasters and comfort in-soles!

Starting the day with a good breakfast is also important because with endless standing in queues (even Alexandra Shulman has to queue!) and the inevitable delays, the chance to fit in lunch and dinner often proves elusive. Eating some slow releasing carbohydrates such as porridge keeps hunger at bay while fruit gives a vitamin pick-me-up and drinking green tea packed full of anti-oxidants keeps hair, skin and eyes looking shiny and healthy.

A big handbag is the must-have item for Fashion Week. Your handbag becomes a haven of useful items such as sunglasses (for hiding when necessary), blotting paper to combat excess shine, lipgloss to add a little glamour to your look, a paper fan to keep you cool, water to keep you hydrated and most importantly deodorant. Just as important as what you wear is what is underneath.

The thought of unsightly sweat patches will only compound your anxiety of what will inevitably be a very long day indeed. Sure Maximum Protection provides twice the protection of the best-selling anti-perspirant. The secret formula comes in a light, creamy stick which is perfect for popping in your handbag - and it magically lasts 48 hours. Better still, Sure Maximum Protection does not dry your underarms and instead moisturises the skin enabling you to feel confident enough to don the latest look no matter how daring!

When the final show of the day comes to a spectacular end and the next location is an after-party at one of the hottest clubs in town, it is great to enjoy the open bar but as experience has taught, it is always best to not be the one to consume the most cocktails or the last one to leave in the early hours!

Sure Maximum Protection is available from leading chemists and supermarkets. For a list of stockists please call the Sure Customer Careline 0800 085 2639. RRP £4.99.

www.suredeodorant.co.uk/maximum