Monday, October 26, 2009

Fall Frolicking at Aesop

227A Westbourne Grove, London, W11 2SE‎ - 020 7221 2008

On a routine walk during a particularly glorious autumnal weather this weekend, Butters and I happened upon a delightful feat of merchandising: Australian alternative skin care brand Aesop's Westbourne Grove shop had been transformed into an October wonderland (at least for Butters) as the entire shopfloor was filled ankle deep with crunchy and crispy, rusty red leaves.

Needless to say, Miss Butters was thrilled. Particularly when she was joined by an equally frisky boy chihuahua in her ecstatic romp through the dried foliage. Now I've been in the quaint apothecary-style shop before, when they first opened, and picked up an exfoliant powder that can be mixed in with any face or body wash. But in an attempt to be a selfless mommy and allow the little darling to wrestle and scurry about with her newfound friend for at least a solid fifteen minutes, I took advantage to take a closer look at one of my neighborhood beauty outposts. And based on the range of beautifully arranged botanicals including an organic doggy-shampoo in vintage-inspired bottles, I wondered to myself why I don't stop in here more often.

When I got home and had a look at the website, I was equally pleased to find a brand who bills itself as advocating "the use of our products as part of a balanced life that includes a healthy diet, sensible exercise, and a regular intake of good books." Good books! Beauty and brains--that's what I like to see! The website, in addition to providing ample reading material about their products and treatments, also offers visitors reading suggestions. Man of the moment? John Keats: a gentleman, scholar and bastion of perfect pores. I'm sure his guest spot on the home page has nothing to do whatsoever with upcoming film Bright Star. What can I say? Poetry interspersed with shopping always brings out the optimist in me.

"What the imagination seizes as beauty must be truth." John Keats














2 Whisper-backs:

Anonymous said...

Thank you for this wonderful post, it made my heart smile wide. This post combined several things I adore, Aesop stores/products and fluffy little dogs who love to play and smile at everyone. Aesop is a fantastic example of what a retailer can be, absolutely brilliant for both mind and body, please post again on this fantastic store when they do something else clever.

Thank you for sharing your wonderful fall frolic with your beautiful dogs and all those lovely crunchy leaves.

The Clothes Whisperer said...

You are most welcome, glad you like it! Butters and I had such a lovely time, we are a big supporter of our local Westbourne Grove shops!