Just call him Kenneth "Stimulus" Cole, as the designer is to launch a new campaign theme calling upon Americans to take up the case of fashion patriotism and bail out their nation's brands. "Pledge Allegiance to the Bag" Cole plans on calling it, beseeching Americans, "your country needs you...to shop." Damn right. One nation, under Ralph Lauren, with cable knit liberty and loafers for all.The campaign will run in newspapers, store windows and on the company’s website. What's more, Cole also plans to take a bite out of national debt with a range of limited edition eco-friendly totes! Why didn't Bush ever think of that? Stylishly toting our way to recovery? That $12.9bn will be paid down in no time.
A spokeswoman said that the campaign will “remind consumers that shopping is not only their right, but also their patriotic duty.” So let's exercise that right, along with our credit cards and turn that recession frown upside down! Bravo, Kenneth!
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